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ProPud Milkshake
🥛 20g of protein per 330ml bottle — from real dairy milk protein
🚫 No added sugar — lactose-free — sweetened with stevia and acesulfame K
⚡ Only ~191 kcal per bottle — shake and serve cold — no preparation needed
🏭 UHT treated — produced in Austria — gluten-free
🍫🍦🍪☕🍌 5 flavours — individually or in a pack of 8
What is ProPud Protein Milkshake?
ProPud Protein Milkshake is a ready-to-drink protein dairy beverage developed by ProPud — a Swedish functional food brand owned by NJIE AB. Each 330ml bottle delivers 20g of dairy protein at approximately 191 kcal, with no added sugar, lactose-free and produced in Austria under UHT treatment for a long shelf life at room temperature before opening.
The formula is built on a deceptively simple foundation: milk, milk protein concentrate, stabilisers (gellan gum, carboxymethyl cellulose, carrageenan), natural flavourings, stevia and acesulfame K as sweeteners, and lactase enzyme — the enzyme that breaks down residual lactose to below 0.01g per 100ml, making the product suitable for lactose-intolerant individuals while maintaining the full dairy milk base and amino acid profile.
The protein source is exclusively dairy — milk proteins providing both the fast-digesting whey fraction and the slow-releasing casein fraction naturally present in milk. This dual-release profile sustains amino acid availability beyond the whey peak, making ProPud effective not only as a post-workout recovery drink but also as a genuinely satiating between-meal protein source.
Five flavours are stocked, each sharing the same core formula and identical or near-identical nutritional values. Chocolate delivers the classic milk chocolate milkshake experience with 0.6% fat-reduced cocoa powder. Vanilla Ice Cream replicates the taste of cold vanilla ice cream in drinkable form. Cookies & Cream captures the flavour of cookies dipped in creamy milk. Cappuccino uses caramel colour and coffee flavourings for an authentic café-style experience — equally suited to drinking cold or adding to hot coffee. Caramel Glazed Bananas combines caramelised banana and smooth toffee flavours for a distinctly dessert-like character.
All five are UHT treated — shake before use and serve cold. Available individually or in a pack of 8 bottles.
Real dairy. 20g of protein. No added sugar. Ready to drink.
| Flavour | Chocolate or Vanilla or Cookies & Cream or Cappuccino or Caramel Glazed Bananas |
| Packaging | 1 Pc or 8 Pcs |
| Brand | NJIE |
| Size | 330 ml |
🥛 20g of dairy protein per 330ml — whey and casein fractions from real milk
ProPud is built on milk and milk protein concentrate — a dairy protein source that naturally contains both whey protein (fast-absorbing, peak amino acids within 60 minutes) and casein (slow-releasing, sustaining amino acid availability for 4 to 6 hours). At 6.1g of protein per 100ml, the protein concentration is nearly double that of standard whole milk, delivering 20g per bottle from a format that tastes, pours and drinks like a premium milkshake.
🚫 No added sugar — lactose-free — naturally sweetened
ProPud contains no added sugar. The sugars declared on the label (4.7 to 4.9g per 100ml) are the naturally occurring sugars from the milk base — residual galactose and glucose from lactose digestion by the lactase enzyme. The sweetness enhancement comes from steviol glycosides (stevia) and acesulfame K — both zero-calorie sweeteners. Lactose is reduced to below 0.01g per 100ml, making the product suitable for lactose-intolerant individuals.
⚡ ~191 kcal per 330ml bottle — exceptional protein-to-calorie ratio
At approximately 191 kcal per 330ml bottle with 20g of protein, ProPud provides one of the best protein-to-calorie ratios available in a ready-to-drink dairy format. Standard flavoured milk drinks of equivalent volume typically provide 6 to 8g of protein at 200 to 280 kcal with 25 to 35g of added sugar. ProPud provides more than double the protein at fewer calories and with no added sugar.
🍫☕🍌 Five genuinely distinct flavour profiles
Each flavour uses a distinct flavouring system. Chocolate uses fat-reduced cocoa powder (0.6%) for a classic milk chocolate character. Vanilla Ice Cream replicates the cool, sweet vanilla ice cream experience. Cookies & Cream captures the biscuit-in-milk flavour combination with natural flavourings. Cappuccino uses caramel colour and coffee flavourings for a rounded, coffee-forward experience. Caramel Glazed Bananas combines banana, caramel and toffee for a rich dessert-style finish — the most distinctive flavour in the range.
🌿 Produced in Austria — UHT treated — gluten-free
ProPud Protein Milkshakes are produced in Austria from Austrian milk. The UHT treatment ensures shelf-stability at room temperature until opened, without preservatives. Gluten-free across all five stocked flavours.
🎯 Goal guide
🏋️ Mass gain: 1 to 2 bottles/day post-workout and between meals. 20g of dairy protein per bottle — effortless daily protein contribution.
🔥 Weight loss / cutting: 1 bottle/day. ~191 kcal, 20g protein, no added sugar — the most satisfying low-calorie protein drink available.
⚖️ Daily protein routine: 1 bottle/day. The most convenient daily dairy protein source — grab, shake and drink.
Serving suggestion
Shake the bottle well before opening. Serve cold for the best flavour experience. Once opened, consume immediately. Store at room temperature before opening (UHT treated). After opening, refrigerate and consume within 24 hours.
Best times to enjoy it
🏋️ Immediately post-workout
20g of dairy protein within 30 to 45 minutes of training. The liquid format empties from the stomach faster than solid food — maximising amino acid delivery in the post-workout window, while the casein fraction provides sustained anti-catabolic protection for hours after.
🌅 Morning — protein-rich breakfast
A cold bottle of ProPud at breakfast provides 20g of dairy protein in the time it takes to open the bottle and shake it. The Cappuccino flavour is particularly effective as a cold coffee-milk replacement at breakfast, providing both a caffeine-flavoured experience and a protein contribution.
☀️ Mid-morning or afternoon snack
At ~191 kcal and 20g of protein, ProPud is one of the most satiating low-calorie snacks available in a ready-to-drink format. The dairy protein and natural milk sugars create a filling drink that reduces hunger between meals.
🎮 On the go — the zero-preparation protein source
No blending, no measuring, no shaker, no water. Shake the bottle and drink. UHT shelf-stable at room temperature until opened — the most storage-flexible high-protein dairy drink available.
🍳 In recipes — overnight oats, smoothie bowls, coffee enhancement
ProPud can replace conventional milk in overnight oat preparations, smoothie bowls and hot or cold coffee drinks. The Cappuccino variant added to hot coffee creates an instant protein cappuccino. Any variant used in overnight oats elevates the protein content of the finished meal significantly.
Daily protein target reminder
| Body weight | Min. target (1.6g/kg) | Max. target (2.2g/kg) | 1 bottle covers |
|---|---|---|---|
| 55 kg | 88g/day | 121g/day | 23–17% |
| 65 kg | 104g/day | 143g/day | 19–14% |
| 75 kg | 120g/day | 165g/day | 17–12% |
| 85 kg | 136g/day | 187g/day | 15–11% |
| 95 kg | 152g/day | 209g/day | 13–10% |
Common base formula (all 5 stocked flavours)
MILK, MILK protein, stabilisers (gellan gum, carboxymethyl cellulose, carrageenan), flavourings / natural flavourings, sweeteners (steviol glycosides from stevia, acesulfame K), lactase. UHT treated.
Per-flavour additions and differentiators
| Flavour | Key differentiating ingredient(s) |
|---|---|
| Chocolate | Fat-reduced cocoa powder 0.6% |
| Vanilla Ice Cream | Vanilla flavouring only |
| Cookies & Cream | Cookie-style and natural flavourings |
| Cappuccino | Colour (plain caramel); coffee flavouring |
| Caramel Glazed Bananas | Flavourings + natural flavourings; acidity regulator (sodium phosphates); salt |
Key ingredient breakdown
| Ingredient | Role |
|---|---|
| Milk | Primary base; dairy protein, fat, natural milk sugars |
| Milk protein concentrate | Protein enrichment; elevates protein to 6.1g/100ml |
| Gellan gum + CMC + carrageenan | Stabiliser blend; maintains smooth, creamy homogeneous texture |
| Steviol glycosides (stevia) | Natural zero-calorie sweetener |
| Acesulfame K | Secondary zero-calorie sweetener |
| Lactase enzyme | Breaks down lactose to below 0.01g/100ml — lactose-free |
| Fat-reduced cocoa powder (Chocolate) | Chocolate flavour; minimal fat contribution |
| Plain caramel colour (Cappuccino) | Natural colour agent; coffee appearance |
| Sodium phosphates + salt (Caramel Glazed Bananas) | Acidity regulator; slightly elevates salt content |
Allergens
Contains: milk (dairy). All stocked flavours contain dairy protein — not suitable for individuals with a milk allergy. Gluten-free across all 5 variants. Always refer to the current product label for the most up-to-date allergen information.
Product characteristics:
- 20g of protein per 330ml bottle
- No added sugar
- Lactose-free (below 0.01g/100ml)
- Gluten-free
- UHT treated — shelf-stable before opening
- Produced in Austria (NJIE AB, Sweden)
- Sweetened with stevia + acesulfame K
- Not suitable for milk/dairy allergies
- Not suitable for vegans
- Suitable for vegetarians
Nutritional values per 100ml — confirmed from official ProPud website
| Nutritional values | Chocolate | Vanilla | Cookies & Cream | Cappuccino | Caramel Glazed Bananas |
|---|---|---|---|---|---|
| Energy | 58 kcal | 58 kcal | 58 kcal | 58 kcal | 59 kcal |
| Fat | 1.5g | 1.5g | 1.5g | 1.5g | 1.6g |
| of which saturates | 0.9g | 0.9g | 0.9g | 0.9g | 1.0g |
| Carbohydrates | 4.9g | 4.9g | 4.9g | 4.9g | 4.9g |
| of which sugars | 4.9g | 4.9g | 4.9g | 4.9g | 4.7g |
| Protein | 6.1g | 6.1g | 6.1g | 6.1g | 6.1g |
| Salt | 0.10g | 0.10g | 0.10g | 0.10g | 0.18g |
| Lactose | <0.01g | <0.01g | <0.01g | <0.01g | <0.01g |
Per 330ml bottle — full serving
| Nutritional values | Chocolate / Vanilla / Cookies & Cream / Cappuccino | Caramel Glazed Bananas |
|---|---|---|
| Energy | ~191 kcal | ~195 kcal |
| Fat | ~5g | ~5.3g |
| of which saturates | ~3g | ~3.3g |
| Carbohydrates | ~16g | ~16g |
| of which sugars | ~16g (naturally occurring) | ~15.5g (naturally occurring) |
| Protein | 20g | 20g |
| Salt | ~0.33g | ~0.59g |
Formats disponibles
| Format | Bottles | Total protein |
|---|---|---|
| Single bottle (1 pc) | 1 × 330ml | 20g |
| Pack of 8 (8 pcs) | 8 × 330ml | 160g |
Q1 — If ProPud contains no added sugar, why does the label show carbohydrates and sugars?
The sugars declared on the ProPud label are entirely naturally occurring from the milk base. Milk contains lactose — a naturally occurring milk sugar. The lactase enzyme added during production digests the lactose into galactose and glucose, which remain in the product as natural milk-derived sugars. These are declared as "sugars" per EU food labelling regulations, even though no sugar has been added. Sweetness enhancement comes from stevia and acesulfame K — both zero-calorie, non-sugar sweeteners.
Q2 — Is ProPud suitable for lactose-intolerant individuals?
Yes. The lactase enzyme reduces lactose to below 0.01g per 100ml — below the threshold at which most lactose-intolerant individuals experience symptoms. ProPud explicitly labels the product as lactose-free. However, it remains fully dairy-based — not suitable for individuals with a milk allergy, which is a different condition from lactose intolerance.
Q3 — What is the most distinctive flavour in the five stocked variants?
Caramel Glazed Bananas is the most distinctive and dessert-like of the five — combining caramelised banana, smooth toffee and a slightly higher salt content (from the acidity regulator) that creates a more complex, sweet-savoury flavour profile. It is the only variant with a marginally different nutritional profile (59 kcal vs 58 kcal, 0.18g salt vs 0.10g). For those who want a unique, dessert-inspired protein drink experience, this is the standout choice.
Q4 — Can the Cappuccino variant be used to make a protein coffee drink?
Yes — and ProPud specifically recommends this application. Adding 100 to 150ml of ProPud Cappuccino directly to a double espresso over ice creates a protein iced cappuccino that provides approximately 6 to 9g of additional dairy protein per 100 to 150ml used, alongside the coffee's caffeine. Alternatively, adding ProPud Cappuccino to a hot Americano creates a creamy, protein-enriched warm coffee without the calories of conventional milk or cream.
Q5 — Is the pack of 8 more economical than individual bottles?
Yes. The pack of 8 provides a lower cost per bottle than purchasing individually. At one bottle per day, the pack provides 8 days of supply — approximately one working week of daily protein milkshakes.